About the role
TL;DR
Lead enterprise marketing strategy and execution for Coursera's global B2B business.
- •Coursera is seeking a dynamic, strategic, and deeply analytical Vice President of Enterprise Marketing to own the end-to-end marketing strategy and execution for its global enterprise business.
- •This role focuses on building a world-class growth engine that scales an integrated, full-funnel demand generation strategy.
- •Key Responsibilities Lead and manage a global team across demand generation, regional marketing, and partner marketing.
- •Design and execute a unified, global demand generation strategy utilizing full-funnel integrated campaigns.
- •Partner with sales and customer success teams to drive pipeline, customer engagement, and retention.
- •Develop and execute marketing strategies leveraging strategic enterprise partners.
- •Establish and track KPIs to measure marketing program effectiveness and accountability for revenue targets.
- •Requirements 15+ years of Enterprise SaaS marketing experience in a fast-growth environment. 10+ years of experience building and orchestrating global marketing strategies. 7+ years of experience managing managers and teams of 30+ members.
- •Strong analytical skills and ability to leverage data for business decisions.
- •Excellent communication and executive presence.
Required skills
Demand GenerationCRMEnterprise SalesMarketing AnalyticsStrategic Planning
Nice-to-have skills
Product MarketingPerformance MarketingGrowth Marketing
Domain expertise
edtechmartech
Benefits & perks
bonus, equity
Tech stack
Growth MarketingDemand GenerationDigital MarketingSEOSEMContent MarketingCRM
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