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Principal Content Designer

BetterUpProfessional Coaching company
AustinLead
Design

About the role

Lead content design systems, voice principles, and UX writing standards for product initiatives.

  • Define and evolve content design systems, voice principles, and UX writing standards across the product portfolio.
  • Key Responsibilities Define and evolve BetterUp’s content design systems, voice principles, and UX writing standards across the product portfolio Lead end-to-end content design for high-complexity, high-visibility product initiatives—from discovery through launch—partnering closely with Product, Engineering, and Research Anticipate platform-level content challenges before they become problems, bringing forward proposals that reimagine how language, tone, and structure serve users Requirements 10+ years of experience in content design, UX writing, or a closely related field, with significant time spent in a product-led environment A portfolio that demonstrates systems-level content thinking, voice and tone development, and measurable impact on product outcomes Proven ability to operate autonomously—setting your own priorities, navigating ambiguity, and driving decisions across senior stakeholders
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Tech stack

Figma

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Tech:Figma
Level:Lead

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