About the role
Lead content design systems, voice principles, and UX writing standards for product initiatives.
- •Define and evolve content design systems, voice principles, and UX writing standards across the product portfolio.
- •Key Responsibilities Define and evolve BetterUp’s content design systems, voice principles, and UX writing standards across the product portfolio Lead end-to-end content design for high-complexity, high-visibility product initiatives—from discovery through launch—partnering closely with Product, Engineering, and Research Anticipate platform-level content challenges before they become problems, bringing forward proposals that reimagine how language, tone, and structure serve users Requirements 10+ years of experience in content design, UX writing, or a closely related field, with significant time spent in a product-led environment A portfolio that demonstrates systems-level content thinking, voice and tone development, and measurable impact on product outcomes Proven ability to operate autonomously—setting your own priorities, navigating ambiguity, and driving decisions across senior stakeholders
Tech stack
Figma
Match insights
Tech:Figma
Level:Lead