B
Demand Gen Lead
BlandConversational AI, company
San Francisco, United StatesLead
HubSpot Ventures
Emergence Capital
Upfront Ventures
Dell Technologies Capital
Archerman Capital
Tribeca Venture Partners
Marketing
About the role
TL;DR
Owns demand generation strategy and systems to drive enterprise pipeline growth.
- •Bland AI is seeking a Demand Generation Lead to own the marketing engine that generates pipeline for enterprise companies.
- •This role is crucial for driving growth by building and optimizing demand generation systems.
- •Key Responsibilities Own end-to-end demand generation strategy focused on enterprise pipeline.
- •Build and optimize marketing automation, lifecycle programs, and reporting infrastructure in HubSpot.
- •Manage and optimize paid acquisition programs across various channels.
- •Drive account-based marketing campaigns in partnership with Sales.
- •Measure and analyze campaign performance, pipeline creation, and conversion rates.
- •Requirements Proven experience building or significantly improving demand generation programs.
- •Strong analytical skills with a focus on dashboards, attribution, and conversion rates.
- •Hands-on operator comfortable with marketing automation tools like HubSpot.
- •Demonstrated ownership and problem-solving capabilities.
- •Strong technical marketing skills across paid media, lifecycle marketing, and CRM.
Required skills
HubSpotDemand GenerationPerformance MarketingSQL
Nice-to-have skills
PythonJavaScriptExcelGoogle AnalyticsGA4Looker StudioAccount ManagementSalesforce
Domain expertise
aideveloper-tools
Benefits & perks
Competitive salary, Meaningful equity, Comprehensive benefits
Tech stack
HubSpotPythonJavaScriptSQLGitLinuxExcelGoogle AnalyticsGA4Looker Studio
