Senior Product Marketing Manager
9finCredit Intelligence company
New York, United States$160,000 - $200,000Senior
Highland Europe
Spark Capital
Redalpine
Seedcamp
HarbourVest
CPP Investments
Marketing
About the role
TL;DR
Lead go-to-market strategy and execution for product launches, shaping messaging and driving adoption.
- •The Senior Product Marketing Manager will lead go-to-market strategy and execution for product launches, create sales enablement materials, conduct market research, and collaborate cross-functionally to ensure product success.
- •This role is ideal for a B2B SaaS marketer passionate about driving product adoption and shaping messaging for fintech solutions.
- •Key Responsibilities Develop and execute GTM strategies for new product launches.
- •Create sales enablement materials to support the sales team.
- •Conduct market segmentation analysis and define target customer groups.
- •Define and communicate compelling product positioning.
- •Track and analyze the performance of product marketing initiatives.
- •Requirements 7+ years of experience in product marketing, preferably in B2B SaaS or fintech.
- •Strong understanding of GTM strategies and product launch processes.
- •Proven experience in creating effective sales enablement materials.
- •Expertise in market segmentation, competitive analysis, and product positioning.
- •Excellent technical communication skills.
Required skills
Product MarketingGo-to-MarketCompetitive AnalysisCustomer Success
Domain expertise
fintech
Benefits & perks
Competitive Salary, 401(k), Private Health Insurance, with Dental and Vision, Paid sick leave, Disability Insurance, Commuter Benefit, 25 vacation days per year, Local public holiday, Hybrid working model, Work abroad for up to 3 months a year, 1 month paid sabbatical after 5 years of service, Enhanced parental leave & flexible working arrangements, Professional learning and development budget, AI experimentation budget, Bi-annual team socials, Summer and Winter company social events
Tech stack
Product ManagementGo-to-MarketCompetitive AnalysisCustomer Success