Director, Performance & Paid Media (AI-Native)

Lead performance marketing strategy and outcomes for 1Password.

• •The Director, Performance Marketing will lead the overall performance marketing strategy and outcomes for 1Password.
• •Key Responsibilities Lead a team of high performers running paid programs that deliver pipeline and drive revenue.
• •Set the long-term strategic direction for paid channels and champion an AI-forward culture.
• •Ensure performance marketing investments are aligned with 1Password's broader business objectives.
• •Rethink team workflows, channel strategies, and measurement approaches with AI as a core part of the work.
• •Generate demand across IT, Security, and Engineering buyer personas in SMB, Comm, and Enterprise.
• •Requirements 10+ years in B2B performance marketing or demand generation.
• •Demonstrated results using AI in a marketing context.
• •Proven success scaling paid programs in B2B SaaS.
• •Deep channel expertise across paid social, paid search, and other digital channels.