Head of ABM

Lead ABM strategy and campaigns for Pattern's global ecommerce acceleration platform.

• •Lead ABM strategy and campaigns for Pattern's global ecommerce acceleration platform.
• •Key Responsibilities Build and own the ABM strategy and playbook for conviction accounts and Tier A/B accounts across all Pattern products and categories Partner with multiple PMMs to develop account-specific campaign briefs, messaging, and personalized content for priority verticals Work with Sales to define and maintain the tiered target account list, aligning marketing investment to pipeline priorities Orchestrate multi-channel ABM campaigns across paid, email, events, and direct outreach in partnership with the Demand team Build and maintain a reporting dashboard that tracks account penetration, engagement by tier, deal progression, and ABM-attributed pipeline Requirements 7+ years of experience in B2B marketing, with at least 2+ years in ABM, enterprise demand gen, or field marketing Proven track record running ABM programs at a company with a complex, multi-product portfolio Strong command of Salesforce and Marketo; hands-on experience with ABM platforms Ability to build cross-functional trust with sales quickly and operate comfortably in a fast-moving environment Data-driven mindset
• •comfortable pulling your own reports, interpreting account engagement signals, and communicating results clearly to leadership