Owns marketing operations, martech stack, campaign hierarchy, and lead conversion to pipeline impact.
- •Legora is seeking a Marketing Operations Manager to own the marketing technology stack, campaign hierarchy, lead scoring, and budget to drive efficient demand conversion.
- •This role is crucial for ensuring marketing-generated demand translates into pipeline impact.
- •Key Responsibilities Own and maintain campaign hierarchy and structure in Salesforce.
- •Enable campaign-level analytics and partner on metric modeling.
- •Administer and improve the marketing technology stack.
- •Manage the marketing operations budget and monitor spend.
- •Design and implement lead scoring models and routing logic.
- •Requirements 4-5 years of experience in marketing operations.
- •Expertise in Salesforce, including the Campaign object.
- •Fluency with marketing automation platforms (e.g., HubSpot) and BI tools (e.g., Hex, Looker, Tableau).
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