Lead Product Marketing Manager

Define customer segmentation and product positioning for Dave's fintech products.

• •Help define how we bring products to market at Dave, building processes and frameworks for segmentation, positioning, and go-to-market decisions.
• •Key Responsibilities Define customer segmentation and targeting Create actionable member segmentation Help define product and company positioning Craft value propositions and product narratives Track competitive offerings and emerging member needs Requirements 7+ years of product marketing experience on consumer-facing products Required: B2C fintech product marketing experience