CRM Manager

Design and execute CRM campaigns to enhance user engagement and retention.

• •As a CRM Manager, you will own and scale one of the company's key growth and retention channels.
• •Your mission will be to design, execute, and continuously optimise CRM campaigns and lifecycle journeys that increase user engagement, retention, and reactivation.
• •Key Responsibilities Develop and execute CRM marketing campaigns and automated customer journeys.
• •Partner with product teams to design CRM strategies that support user activation, trading engagement, and retention.
• •Collaborate with product, marketing, analytics, and design teams to ensure cohesive and effective campaign execution.
• •Monitor and analyse campaign performance metrics (open rates, click-through rates, conversions, retention, etc.) and provide actionable insights for continuous optimisation.
• •Plan and run A/B tests to improve campaign performance and customer engagement.
• •Requirements 2+ years of experience in email marketing and CRM management within FinTech or crypto-related projects.
• •Experience with multichannel CRM, including web and mobile notifications and messaging.
• •Proficiency with CRM and customer marketing platforms.