About the role
Develop and execute lifecycle marketing strategies to drive onboarding, activation, retention, and expansion.
- •Develop and execute lifecycle marketing strategies to drive onboarding, activation, retention, and expansion.
- •Key Responsibilities Own lifecycle strategy across onboarding, activation, retention, and expansion.
- •Design programs grounded in real usage data, behavioral signals, and customer patterns.
- •Support expansion by building contextual lifecycle messaging that works alongside Sales and Customer Success.
- •Experimentation is expected.
- •Run structured tests across messaging, sequencing, timing, and segmentation.
- •Use data to connect lifecycle programs to product usage, retention, and revenue outcomes.
- •Requirements Proven experience owning lifecycle or CRM programs at a B2B SaaS company.
- •Hands-on experience with marketing automation tools.
- •Data-driven: you know how to connect lifecycle programs to product usage, retention, and revenue outcomes.
Match insights
Level:Senior