About the role
Drive B2B marketing and content strategy for Pair Team.
- •The Director will own Pair Team's commercial B2B marketing and content strategy to drive pipeline, market expansion, and brand authority across health plans, health systems, and state partners.
- •Key Responsibilities Translate growth and commercial strategy into KPI-driven B2B marketing roadmaps and campaigns.
- •Develop B2B messaging playbook and conduct competitive intelligence to inform positioning.
- •Lead RFP/RFI/proposal development, sales enablement, and conference/event strategy.
- •Build content strategy across blog, social, video, and thought leadership to drive SEO and earned media.
- •Manage CRM/marketing automation workflows for pipeline nurture (e.g., HubSpot).
- •Requirements Proven experience in B2B marketing, content strategy, and commercial enablement.
- •Strong SEO and content production capabilities with editorial and social strategy experience.
- •Experience working cross-functionally with Growth, Product, Clinical, and Partnerships teams.
- •Ability to manage external agencies and execute webinars, newsletters, and events.
Match insights
Level:Director