Senior Manager, Demand Generation

Lead demand generation strategies to drive measurable pipeline growth.

• •Givebutter is seeking a Senior Manager of Demand Generation to lead and grow programs that drive measurable pipeline growth.
• •You will set strategy, guide multi-channel campaigns, and oversee budgets, reporting directly to marketing leadership.
• •Key Responsibilities Develop and own the demand generation strategy across paid search, paid social, and event channels.
• •Build quarterly campaign plans with your team, aligning on goals, timelines, and resource allocation.
• •Own the reporting layer for demand generation, tracking MQLs, CPL, and pipeline sourced.
• •Partner with outbound GTM to ensure lead qualification and handoff.
• •Build and maintain dashboards for marketing leadership visibility.
• •Requirements Proven track record of relentlessly pursuing targets and driving measurable pipeline growth.
• •Ability to guide strategy and oversee campaign execution without necessarily executing campaigns yourself.
• •Experience developing and managing a team, providing feedback, and fostering a high-performance environment.