Senior CRM Executive at Moonpig — London

M

Senior CRM Executive

MoonpigOnline Greeting company

LondonSenior

Exponent

Marketing

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About the role

TL;DR

Develop and optimize CRM programs to engage and retain customers.

•As a Senior CRM Executive, you'll help shape customer engagement strategies across our Irish, Australian, and US markets.
•Key Responsibilities Collaborate with the CRM Manager to develop customer engagement and retention strategies.
•Support the delivery of CRM activity across multiple channels.
•Design, update, and implement customer journeys.
•Use market research, competitor analysis, and industry trends to bring fresh ideas.
•Partner with analytics teams to develop customer segmentation.
•Build and evaluate campaign measurement frameworks.
•Work closely with the UK and Greetz CRM teams to identify and scale successful initiatives.
•Requirements Previous experience working in CRM.
•Passion for creating engaging customer experiences.
•Ability to use customer insights and external trends to identify opportunities.
•Strong curiosity about customer behaviour and CRM.
•Collaborative approach with experience working effectively across diverse teams.
•Experience using CRM platforms and Email Service Providers, ideally Sailthru.
•Experience using reporting and analytics platforms such as Tableau and Sailthru Analytics.
•Familiarity with Canva or other design tools would be beneficial.
•Experience working across international markets would be advantageous but isn't essential.

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Required skills

TableauTeam Building

Domain expertise

ecommerce

Benefits & perks

Competitive Salary + Benefits

Tech stack

Tableau

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