Senior Product Marketing Manager
LumAppsEnterprise Software company
Austin, United StatesSenior
Marketing
About the role
TL;DR
Lead vertical go-to-market strategy for LumApps' employee hub experience platform.
- •LumApps is seeking a strategic, revenue-driven Senior Product Marketing Manager to lead its vertical go-to-market strategy.
- •This role will define how LumApps positions its employee hub experience platform across key target industries.
- •Key Responsibilities Define industry GTM strategy, positioning, and messaging.
- •Develop deep understanding of key vertical stakeholders and their pain points.
- •Equip the global sales team with industry-specific enablement tools.
- •Translate platform capabilities into compelling industry-specific solution packages.
- •Create thought leadership assets and tailored content for industry pain points.
- •Requirements 6+ years of experience in B2B SaaS Product Marketing, with 2-3 years in vertical/industry marketing.
- •Strong understanding of Employee Experience, Enterprise Intranets, or Digital Workplace software.
- •Exceptional ability to distill complex features into clear, value-driven industry narratives.
- •Proven track record of building enablement programs and GTM campaigns that drive pipeline growth.
- •Comfort working with Google Workspace, Microsoft 365, and AI/Tech ecosystems.
Required skills
Product MarketingGo-to-MarketB2B Sales
Domain expertise
productivityhrtechmartech
Benefits & perks
Generous Paid Leave, Health Insurance, 401k Retirement Plan, Family-Friendly Policy, Team Celebrations & Seasonal Events, Equipment of Your Choice
