Analyze marketing and growth data to drive acquisition efficiency and product innovation.
•Lendable is seeking a Growth Analyst to manage marketing and growth analytics for its multi-product app.
•This role is crucial for driving acquisition efficiency and product innovation by unlocking data-driven insights across digital and non-digital channels.
•Key Responsibilities Maintain and refine customer lifetime value (LTV) models.
•Analyze marketing campaign performance and identify optimization opportunities.
•Structure and execute analyses on acquisition funnels to inform marketing spend and product evolution.
•Drive experimentation rigor through A/B tests and cohort studies.
•Influence data architecture and build scalable data pipelines.
•Requirements 3+ years of experience in data analytics, preferably in a high-growth tech environment.
•Deep expertise in LTV modeling, cohort analysis, and regression techniques.
•High proficiency in SQL and strong command of Python or R.
•Hands-on experience with dbt and data modeling best practices.
•Skilled in experimentation frameworks (A/B testing, causal inference).