New Products & Marketing Innovation Director

Lead paid marketing for new life insurance products.

• •Lead paid marketing for Ethos' new life insurance products, including IUL and annuities.
• •Own the paid strategy and execution for each product.
• •Key Responsibilities Lead paid marketing for new DTC products.
• •Own the paid strategy and roadmap end to end.
• •Run the paid program with minimal oversight.
• •Requirements Proven track record in a high-growth, direct response B2C startup.
• •Minimum of 10 years in paid marketing.
• •Demonstrated experience leading paid marketing for new product launches.