Brand Marketing Director
ArketaFitness & company
New York, United States$140,000 – $170,000Director
Inspired Capital
First Round Capital
Y Combinator
Amity Ventures
Velvet Sea Ventures
Fitt Capital
Marketing
About the role
TL;DR
Lead brand strategy, storytelling, and creative expression for Arketa's growth.
- •Arketa is seeking a Director of Brand Marketing to lead the strategy, storytelling, and creative expression of our brand as we enter our next stage of growth.
- •This leader will own brand identity, integrated campaigns, content strategy, social, partnerships, and top-of-funnel awareness.
- •Key Responsibilities Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
- •Lead the strategy, development, and execution of integrated brand campaigns.
- •Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
- •Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.
- •Lead brand-driven partnerships with creators, vendors, and wellness organizations.
- •Requirements 7–10+ years in brand marketing, creative strategy, or integrated marketing.
- •Proven track record building and scaling a brand through high-impact storytelling and campaigns.
- •Strong creative instincts with the ability to brief, guide, and evaluate creative work.
- •Exceptional written and verbal storytelling skills.
- •Deep understanding of social, digital, content, and video ecosystems.
Required skills
Brand MarketingContent MarketingSocial Media MarketingGrowth MarketingProduct MarketingStrategic Planning
Domain expertise
martechhealthcare
Benefits & perks
Competitive Salary and Stock Options, Comprehensive Medical, Vision and Dental Insurance, Unlimited PTO, Annual Company Offsites, Wellness Reimbursement, Catered Lunches/Snacks in NY
Tech stack
PythonJavaScriptNode.jsReactAWSGoogle CloudAzureDockerKubernetesCI/CDGitLinuxJiraConfluenceFigmaPostmanREST APINotionSlackAsanaAirtableExcelPowerPointGoogle AnalyticsGA4WorkdayGreenhouseLeverMarketo