Associate Director, Paid Social & Influencer Marketing

Drive new subscriptions and revenue through Paid Social and Influencer Marketing.

• •Babbel is hiring an Associate Director of Paid Social & Influencer Marketing to join our team in our New York City office.
• •This role will oversee our Paid Social and Influencer channels, with a focus on driving new subscriptions and revenue for the business.
• •Key Responsibilities Own the global strategy for Paid Social and Influencer to drive new subscriptions, revenue, ROAS, and CLV/CAC Build and maintain an always-on channel roadmap: objectives, budget allocation approach, platform mix, audience strategy, creative strategy, and experimentation plan Drive performance oversight across Paid Social and Influencer, leading ongoing testing and optimization across targeting, bidding, creative/format, and landing/offer strategy Own the creative testing roadmap and collaborative process with Creative: intake and prioritization, hypothesis development, test design, launch cadence, and criteria for scaling/iterating Lead and coach a high-performing team, setting clear goals, high standards, and development plans Requirements 7+ years leading acquisition programs with meaningful budget ownership and measurable results Deep channel expertise across Paid Social (Meta, TikTok, Reddit, Pinterest) and experienced in running performance-Influencer programs Strong forecasting, pacing, and optimization skills; ability to translate performance into clear investment decisions Measurement/attribution fluency (tracking, attribution, incrementality), including partnership with Analytics/Martech in evolving measurement environments Strong analytical skill set: comfort with large datasets, funnel metrics, and tools like Tableau/Looker/Amplitude (or similar)