CRM Manager Acquisition & Activation

Drives customer acquisition and activation through various communication channels.

• •Neko Health is redefining preventative care by making data-driven insights accessible.
• •This role owns the customer acquisition and activation lifecycle, from waitlist to first booking, driving engagement through various communication channels.
• •Key Responsibilities Design, execute, and optimize customer journeys across SMS, email, push, and in-app channels.
• •Lead an experimentation roadmap to improve activation rates and customer quality.
• •Launch and maintain core customer journeys with defined SLAs and QA audits.
• •Build a playbook library for customer nurturing and recovery.
• •Requirements 5-10 years in CRM, lifecycle marketing, or customer acquisition.
• •Hands-on experience with CRM/marketing automation platforms (e.g., Braze, Iterable, Klaviyo).
• •Deep understanding of email, SMS, deliverability, segmentation, and A/B testing.
• •Data-literate with experience interpreting dashboards and funnel metrics.