CRM Manager

Own and build the CRM roadmap for mid and late stage customers.

• •This role is ideal for someone with at least 3 years hands-on experience in e-commerce/lifecycle email marketing, who loves to combine creative thinking with a strong analytical mindset.
• •You’ll own a part of our CRM customer journey and be instrumental in shaping how we connect with our customers through email, SMS, push and other digital channels.
• •Key Responsibilities Build and own the CRM roadmap for mid & late stage customers.
• •Ideate, build, and execute lifecycle campaigns across email, SMS, push and in-account.
• •Monitor and analyse campaign performance to uncover trends and improve results.
• •Design and execute testing strategies to refine communication and campaigns.
• •Leverage customer data to create segmented and personalised email content.
• •Requirements At least 3 years of CRM/lifecycle marketing experience, ideally within a direct-to-consumer business.
• •Hands-on experience with retention, churn deflection or upsell campaigns is strongly preferred.
• •Exceptional ability to interpret campaign performance data, identify trends, and implement learnings.