Principal Product Manager – Agentic Media Measurement
Newton ResearchAI-powered Marketing company
Newton, United States$180K - $230KSenior
Bessemer Venture Partners
Greycroft
Aperiam Ventures
S4S Ventures
LiveRamp Ventures
Math Capital
Product
About the role
TL;DR
Lead product strategy and execution for Newton's measurement and insights platform.
- •As Principal Product Manager
- •Agentic Media Measurement, you will own the strategy, roadmap, and execution of Newton’s measurement and insights platform.
- •Your work will sit at the intersection of causal inference, Bayesian modeling, and modern AI, turning complex marketing science into products that deliver clear, defensible answers to the questions CMOs and media teams ask every day.
- •Key Responsibilities Lead the product vision and roadmap for Newton’s agentic measurement offerings and models, spanning MMM, MTA, incrementality testing, and cross-channel insights Deeply understand customer measurement workflows through direct discovery, data, and experimentation; translate insights into clear product requirements and hypotheses Partner closely with data science to shape modeling approaches—including Bayesian MMM, causal inference (e.g., PCMCI+), adstock modeling, and incrementality frameworks—ensuring methodological rigor translates into usable, trustworthy products Requirements 5-8 years of hands-on experience in marketing measurement, analytics, or marketing science—including direct work with MMM, MTA, incrementality testing, or media effectiveness methodologies 5+ years of product management experience, with 2+ years building measurement, analytics, or AI/ML products at scale Solid understanding of statistical modeling concepts (Bayesian methods, causal inference, regression, time-series analysis) and the ability to engage credibly with data scientists on methodology choices
Required skills
Product ManagementProduct StrategyGo-to-MarketProduct AnalyticsCompetitive AnalysisProduct OperationsGrowth StrategyMonetization StrategyJobs to Be DoneProduct-Led Growth
Nice-to-have skills
Business DevelopmentSalesAccount ManagementB2B SalesRevenue OperationsNegotiationPartnership ManagementCRMSolution SellingChannel Sales
Domain expertise
martech
Benefits & perks
equity