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Senior Content Strategist, GTM

RasaConversational AI company
RemoteSenior
Marketing
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About the role

Develop content strategy for go-to-market efforts and drive brand awareness.

  • We are looking for a Senior Content Strategist, GTM to join our Marketing team.
  • You will be responsible for creating a content strategy that tells our story, reinforces our perceptions in the market, builds awareness, and drives qualified leads for our sales team.
  • Key Responsibilities Define the narrative framework for our go-to-market efforts and develop high-impact content.
  • Partner with customers to tell their AI transformation stories and feed insights back into narrative strategy.
  • Collaborate with our growth team to ensure content drives pipeline through personalized campaigns.
  • Move beyond traditional blog posts to tell our story across various modern content formats.
  • Analyze content impact and prioritize the roadmap based on what builds brand and drives traffic.
  • Requirements 10+ years of experience in communications, editorial, or content strategy roles at a technology company.
  • Proven track record of shaping how a company talks about its products and mission to commercial audiences.
  • Exceptional writer and editor who can craft compelling, authoritative narratives.

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Level:Senior