Manager, Marketing Communications & Automation

Manages marketing communications and automates workflows for Centivo health plan members and patients.

• •The Manager, Marketing Communications & Automation is responsible for executing and optimizing communications for Centivo health plan members, Centivo Care patients and employer clients.
• •Key Responsibilities Manage ongoing communications to Centivo health plan members and Centivo Care patients across email, in app messaging, SMS and other channels Execute campaigns that support the full member and patient journey including onboarding, care engagement, referrals, preventive care, and ongoing education Use AI tools such as ChatGPT, Claude and similar platforms to assist with marketing communications development, campaign planning, and workflow efficiency Requirements 3 to 5 years of experience in marketing, marketing communications, digital marketing, or a related field Experience in healthcare, health insurance, employee benefits, or healthcare technology Experience with marketing automation platforms such as HubSpot, Iterable, or similar tools, including hands-on execution of email campaigns, automated communication journeys, and lifecycle marketing programs.