Content Strategist & Copy Manager (English)
Vestiaire CollectiveLuxury Fashion company
Paris, FranceSenior
Fidelity Investments
Balderton Capital
Ventech
Marketing
About the role
TL;DR
Develops campaign concepts and writes compelling copy for a global fashion platform.
- •Vestiaire Collective is seeking a Content Strategist & Copy Manager to develop campaign concepts and creative territories, and write compelling, on-brand copy across all touchpoints.
- •You will own and champion the brand's tone of voice, ensuring consistency and intentionality in every word.
- •Key Responsibilities Develop campaign concepts and creative territories rooted in brand strategy and business objectives.
- •Write compelling, on-brand copy across all touchpoints: Social, CRM, Performance Marketing, Offline and creative campaigns.
- •Own and champion the Vestiaire Collective tone of voice, ensuring every word is intentional, consistent, and on-brand.
- •Collaborate with designers, art directors, and video producers to shape the full creative output.
- •Stay sharp on cultural trends, fashion conversations, and competitor creative.
- •Requirements 3-5 years of experience in content strategy or copywriting for marketing.
- •Experience writing (EN US) localization friendly copy for multinational audiences.
- •A portfolio that demonstrates both strategic thinking and executional craft.
- •A deep, genuine understanding of the luxury landscape and the ability to write across registers.
- •Native/ Bilingual English speaker and one or two European languages (French, German, Italian) are a plus.
- •Experience working in Figma; Familiarity with Contentstack and Braze (or similar tools).
Required skills
Figma
Domain expertise
ecommerceretail
Tech stack
Figma
