About the role
TL;DR
Drive demand generation campaigns for legal tech using AI and data-driven strategies.
- •Eve's Demand Generation Strategist helps us reach, engage, and convert prospects across the channels that make sense for the audience, including email, paid search, and paid social, with AI woven into the workflow.
- •No batch and blast.
- •This role supports strategy, execution, measurement, and optimization of campaigns based on real performance data.
- •Key Responsibilities Support the design and execution of multi-touch demand generation campaigns targeting plaintiff law firms.
- •Help build demand gen programs across email, paid social, paid search, etc.
- •Help fuel demand programs: align audiences, offers, and landing pages with nurture sequences.
- •Help monitor deliverability, list health, and segmentation, and support performance tracking.
- •Help run structured tests on subject lines, copy, cadence, send timing, and channel mix.
- •Requirements 2-3 years in demand generation, email marketing, or performance marketing, ideally in B2B SaaS.
- •Solid fundamentals: deliverability, segmentation, lifecycle strategy, and testing discipline.
- •Experience integrating demand motions promoting webinars and events, feeding nurture programs, or supporting ABM plays.
- •Growing AI fluency: you're comfortable using AI tools, learning how to prompt them well.
- •Fluency in funnel metrics and you optimize for pipeline, not vanity numbers.
- •Comfort with data: you use reply rates, conversion rates, and pipeline to guide decisions.
Required skills
Demand GenerationEmail MarketingPerformance MarketingPipeline Management
Nice-to-have skills
HubSpotOpenAI APIAnthropic API
Domain expertise
legaltechproductivityai
Benefits & perks
Competitive Salary & Equity, 401(k) Program with Employer Matching, Health, Dental, Vision and Life Insurance, Short Term and Long Term Disability, Commuter Benefits, Autonomous Work Environment, Workplace Setup Reimbursement, Telecomm Stipend, Flexible Time Off (FTO) + Holidays, Quarterly Team Gatherings
Tech stack
Email MarketingSEMOpenAI APIAnthropic APIHubSpot
