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Events and Field Marketing Manager

CrestaContact Center company
RemoteMid
Marketing

About the role

Develop and execute event strategies to drive business results.

  • We're seeking an Events and Field Marketing Manager to join our high-impact team.
  • You'll own the event experience from concept to execution, bringing innovative ideas to life that differentiate our brand, deliver memorable experiences, and drive business results.
  • Key Responsibilities Own Strategy + Playbook: Develop event strategies aligned to pipeline goals and sales priorities; refine the field marketing playbook to drive consistency, scalability, and repeatable success.
  • Own Pipeline & Event ROI Reporting: Set KPIs, define success metrics, and present clear, executive-ready insights on pipeline impact and conversion performance.
  • Lead Cross-Functional Alignment: Act as the central lead between sales, demand, design, and partner teams for event GTM orchestration.
  • Requirements Lead Complex Program Workstreams: Manage enterprise-level event programs across multiple functions and campaigns (e.g., tradeshows, VIP dinners, and partner-led activations).
  • Manage Event Budget: Forecast spend, justify investment tradeoffs, and optimize program-level budgets with finance and RevOps.
  • Negotiate & Optimize Vendors: Evaluate vendors against program goals, negotiate contracts, and drive cost savings and value.
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