About the role
Develop market-specific commercial plans and prioritize investments to improve topline performance.
- •You are part of the central Insights & Data organization, playing a pivotal role at the intersection of Brand, Marketing and Commercial.
- •Key Responsibilities Performance Diagnostics: You own the holistic market view for our core markets by diagnosing why performance differs across markets, channels and time
- •and identifying the few levers that actually drive or block topline.
- •Strategy Translation: You translate global strategies and goals into clear, market-specific commercial plans and priorities, making explicit trade-offs on what to localize, scale, or stop.
- •Investment Prioritization: You challenge and influence resource allocation across markets (pricing, channels, promotions) by recommending explicit bets and trade-offs based on expected commercial impact.
- •Impact Measurement: You develop models to track the ROI and commercial success of local marketing and sales initiatives.
- •Barrier Resolution: Identify structural barriers to growth (e.g. pricing, distribution gaps, promo mechanics) and develop prioritized, actionable recommendations to address them for commercial teams.
- •Requirements 2+ years of experience in strategy consulting, commercial strategy or company building, ideally within the FMCG/CPG industry.
- •Strong intuition for cultural differences and mindsets across markets, and experienced in navigating them with respect and curiosity.
- •Deep understanding of commercial planning, distribution & marketing channels, combined with expertise in quantitative & qualitative consumer research methods.
Match insights
Level:Mid