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Strategic Growth Manager - Markets

Air upBeverages company
MunichMid
Operations & Strategy

About the role

Develop market-specific commercial plans and prioritize investments to improve topline performance.

  • You are part of the central Insights & Data organization, playing a pivotal role at the intersection of Brand, Marketing and Commercial.
  • Key Responsibilities Performance Diagnostics: You own the holistic market view for our core markets by diagnosing why performance differs across markets, channels and time
  • and identifying the few levers that actually drive or block topline.
  • Strategy Translation: You translate global strategies and goals into clear, market-specific commercial plans and priorities, making explicit trade-offs on what to localize, scale, or stop.
  • Investment Prioritization: You challenge and influence resource allocation across markets (pricing, channels, promotions) by recommending explicit bets and trade-offs based on expected commercial impact.
  • Impact Measurement: You develop models to track the ROI and commercial success of local marketing and sales initiatives.
  • Barrier Resolution: Identify structural barriers to growth (e.g. pricing, distribution gaps, promo mechanics) and develop prioritized, actionable recommendations to address them for commercial teams.
  • Requirements 2+ years of experience in strategy consulting, commercial strategy or company building, ideally within the FMCG/CPG industry.
  • Strong intuition for cultural differences and mindsets across markets, and experienced in navigating them with respect and curiosity.
  • Deep understanding of commercial planning, distribution & marketing channels, combined with expertise in quantitative & qualitative consumer research methods.
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