Integrated Marketing Lead, Business Banking

Lead marketing efforts for Business Banking focusing on Complex+ Audience.

• •Lead marketing efforts for Business Banking focusing on Complex+ Audience across all channels UK and EU.
• •Key Responsibilities Set, develop and execute the integrated marketing strategy for Complex + audience.
• •Ensure the portfolio of campaigns is delivered, collaborating with teams in Marketing, product and growth.
• •Manage departmental budget, and the capacity for campaigns within owned channels.
• •Requirements Cross-Functional Leadership: Ability to effectively align and guide Marketing centres of excellence.
• •Strategic Thinking & Vision: Capacity to develop a comprehensive and scalable marketing strategy.
• •B2B Excellence: Deep understanding of SMB/micro-business marketing.