Demand Gen and ABM Lead

Lead B2B demand generation and ABM strategies to drive pipeline growth for commercial banking intelligence solutions.

• •Codat is seeking a Demand Generation & ABM Lead to own the B2B marketing funnel from awareness to pipeline.
• •You will design and execute multi-channel campaigns and account-based programs to support business development goals.
• •Key Responsibilities Develop and execute full-funnel demand generation strategies for Spend Insights products.
• •Manage ABM and PBM campaigns targeting top North American Commercial Banks.
• •Optimize paid and organic channels including LinkedIn Ads, Google Ads, and email nurtures.
• •Partner with sales to define ICPs and ensure seamless lead attribution via HubSpot.
• •Requirements 4+ years of experience in B2B SaaS marketing with a focus on demand gen or ABM.
• •Hands-on experience with HubSpot or similar CRM/automation tools.
• •Proven ability to execute multi-channel marketing campaigns that drive pipeline.
• •Strong analytical mindset and experience with marketing dashboards.