B2B Growth Marketing Specialist (Content & SEO/GEO)

Drive B2B growth through content, SEO, and conversion optimization.

• •Preply is seeking a Growth Marketing Specialist to build content into a scalable growth channel, driving qualified traffic, improving conversion, and generating pipeline.
• •This role sits at the intersection of content, product marketing, and growth.
• •Key Responsibilities Build and execute a content & SEO roadmap focused on pipeline generation.
• •Create and optimize landing pages and conversion paths, running A/B tests to increase conversion rates.
• •Ensure content is aligned with ICP, use cases, and value propositions, working closely with Sales.
• •Own inbound performance metrics like MQLs, SQLs, and pipeline contribution.
• •Requirements Experience in growth, content, SEO, or product marketing (B2B SaaS a plus).
• •Solid understanding of SEO fundamentals and how content drives traffic.
• •Comfortable using AI tools to scale content production.
• •Data-driven with a bias toward testing and iteration.