Senior Paid Media Manager
CognismSales Intelligence company
London, United KingdomSenior
Viking Global Investors
Blue Cloud Ventures
AXA Venture Partners
Swisscom Ventures
VentureFounders
Investiere
Marketing
About the role
TL;DR
Lead paid media strategy, planning, and optimization across digital channels.
- •Cognism is seeking a Senior Paid Media Manager to lead paid media strategy, planning, performance, and optimization across core digital channels.
- •This role involves managing the paid media agency, owning channel strategy, and ensuring alignment with business priorities.
- •Key Responsibilities Own and evolve paid media strategy across LinkedIn, Google, paid social, display, and retargeting.
- •Manage paid media budget planning, pacing, and reallocation.
- •Lead the relationship with the paid media agency, ensuring accountability for delivery and optimization.
- •Track performance from click to revenue and translate data into actionable insights and recommendations.
- •Collaborate with cross-functional teams including Demand Generation, Digital, Brand, and Sales.
- •Requirements 5-7+ years of experience in paid media, performance marketing, or digital marketing, preferably in B2B SaaS.
- •Proven experience managing paid media strategy, budgets, agencies, and performance across multiple channels.
- •Strong understanding of LinkedIn Ads, Google Ads, paid social, display, and retargeting.
- •Proven track record of driving qualified pipeline and revenue impact through paid media.
- •Strong stakeholder management across Marketing, Sales, RevOps, Digital, Web, Content, Brand, and PMM.
Required skills
Performance MarketingDemand GenerationSalesforceHubSpotGoogle AnalyticsGA4B2B SalesMarketing Analytics
Nice-to-have skills
Product MarketingContent MarketingSEOBrand MarketingCRMLooker Studio
Domain expertise
martech
Tech stack
SalesforceHubSpotGoogle AnalyticsGA4Looker Studio