About the role
Drive engagement, pipeline, and new business through marketing campaigns.
- •Branch is seeking a Marketing Program Manager to create campaigns that drive engagement, pipeline, and new business.
- •Key Responsibilities Develop and own the ABM approach for assigned verticals.
- •Create and optimize programs that drive marketing engagement at a vertical level.
- •Oversee the creation and facilitation of compelling content.
- •Monitor, measure, and analyze marketing initiatives' performance.
- •Scale marketing programs efficiently, adapting strategies to accommodate growth.
- •Requirements 3-5 years of experience in ABM, Demand Generation, or prospect-facing roles.
- •Strong understanding of ABM principles and hands-on experience running both 1:1 and scaled campaigns.
- •Excellent communicator with the ability to build trust across Sales, Leadership, and the broader org.
- •Self-motivated, proactive, and results-oriented with the ability to thrive in a fast-paced, dynamic environment.
Tech stack
HubSpotSalesforce
Match insights
Tech:HubSpot, Salesforce
Level:Mid