Founding Marketer
EisenEscheatment Compliance company
New YorkSenior
Index Ventures
First Round Capital
MissionOG
Cowboy Ventures
Homebrew
Restive Ventures
Marketing
About the role
TL;DR
Drive marketing strategies to support Eisen's expansion into compliance infrastructure for financial institutions.
- •Eisen is expanding its marketing efforts to support its growth into a compliance infrastructure platform for financial institutions.
- •Key Responsibilities Manage demand generation across various channels including paid search, paid social, retargeting, email, and content.
- •Implement Account-Based Marketing (ABM) strategies targeting named accounts.
- •Own event strategy and execution, focusing on industry conferences.
- •Develop and execute partner marketing programs to enhance channel partnerships.
- •Create content and narratives that resonate with compliance professionals in financial institutions.
- •Provide clear pipeline reporting and performance communication to the CEO.
- •10 years in B2B SaaS demand generation, preferably in financial services or compliance.
- •Experience with ABM, event strategy, and partner programs that have produced pipeline.
- •Analytical skills and comfort with HubSpot.
- •Confidence in presenting to a CEO who asks pointed questions.
Required skills
Growth MarketingDemand GenerationContent MarketingHubSpot
Domain expertise
fintech
Benefits & perks
Competitive compensation package and equity plan, Health, dental, and vision insurance with 100% premiums covered for you, Unlimited PTO, 401(k) plan with a company match, OneMedical membership, Short-term and long-term disability insurance, Company-paid life insurance, Monthly pre-tax commuter benefits available, Learning and development stipend for continuing learning opportunities, Financial support for relocation
Tech stack
HubSpot