Email & Lifecycle Marketing Specialist
PinterestVisual Discovery company
San Francisco, United States$81,921 - $168,660 USDMid
Andreessen Horowitz
Bessemer Venture Partners
FirstMark Capital
Fidelity Investments
Rakuten
Valiant Capital Partners
Marketing
About the role
TL;DR
Build and scale email and push programs for business audiences to drive engagement and revenue.
- •Pinterest is seeking an Email & Lifecycle Marketing Specialist to build and scale email and push programs for business audiences.
- •This role involves partnering across departments to deliver data-informed campaigns that drive advertiser engagement and revenue growth.
- •Key Responsibilities Develop and execute email and push programs for business audiences.
- •Partner with marketing leadership to develop email strategies.
- •Run a structured testing and optimization program for email campaigns.
- •Provide operational support for email marketing tools, including Salesforce Account Engagement.
- •Utilize AI to improve existing email processes and develop new ones.
- •Requirements At least 3 years of experience in email, CRM, or lifecycle marketing.
- •Proficiency with a marketing automation platform (Salesforce Account Engagement preferred).
- •Strong campaign execution skills, including setup, QA, and deployment.
- •Experience with audience segmentation, targeting, and personalization.
- •Experience with A/B testing methodology, performance reporting, and insight generation.
Required skills
Email MarketingA/B TestingMarketing AnalyticsContent MarketingCopywritingProject Management
Nice-to-have skills
Product Marketing
