Paid Social Creative Strategy Lead

Lead paid social creative strategy for Meta and TikTok.

• •We are seeking a Paid Social Creative Strategy Lead to own the strategy, delivery, and performance of paid social creative across Meta and TikTok.
• •This role is pivotal for scaling creative output while improving its performance and quality.
• •Key Responsibilities Build and manage systems to increase creative output without sacrificing quality or performance.
• •Act as the creative expert for Meta and TikTok, optimizing creative for platforms and audiences.
• •Develop clear creative strategies and briefs grounded in performance insights.
• •Analyze creative performance and distill data into actionable insights for future iterations.
• •Manage multiple creative work streams, ensuring alignment and timely delivery.
• •Requirements Deep knowledge of Meta and TikTok creative best practices and algorithm requirements.
• •Strong creative strategy and briefing capabilities.
• •Proven ability to scale creative content while improving performance outcomes.