Marketing Specialist - Direct Mail

Marketing Specialist to manage and optimize direct mail programs for customer acquisition and retention.

• •We are interested in every qualified candidate who is eligible to work in the United States.
• •However, we are not able to sponsor visas or take over sponsorship at this time.
• •About the Role: Enova is seeking a data-driven Marketing Specialist for the Consumer Direct Marketing team.
• •This role is central to our growth strategy, driving how we acquire and retain customers through Direct Mail marketing.
• •In this role, you will drive the success of the consumer Direct Mail programs by managing data flows, campaign schedules, and performance reporting.
• •Your work will optimize campaigns, enhance targeting strategies, and collaborate with vendors and cross-functional teams.
• •Responsibilities Manage day-to-day execution of consumer acquisition and portfolio Direct Mail programs, including data flows, performance reporting, campaign scheduling, and cost tracking.
• •Implement and evaluate creative and targeting tests; clearly communicate insights and recommendations to stakeholders.
• •Track and optimize campaign performance, recommending growth strategies and identifying data trends to inform decisions.
• •Partner with external vendors (data providers, print partners) to ensure high-quality execution and continuous optimization.