Director of User Acquisition

Lead and scale paid acquisition strategies for Read AI.

• •Read AI is seeking a highly analytical and experimental Director of User Acquisition to own and scale its paid growth engine.
• •Key Responsibilities Own and scale paid acquisition across channels (Meta, Google, emerging platforms), with clear accountability for CAC, ROAS, and revenue growth.
• •Lead creative strategy as a core growth lever—drive high-volume testing, iteration, and optimization of ad creatives.
• •Build and manage an in-house UA function, reducing reliance on agencies and increasing velocity of learning and execution.
• •Develop and refine attribution models, incrementality testing, and performance measurement frameworks.
• •Identify and unlock new acquisition channels (e.g., affiliate, TikTok, Snapchat).
• •Requirements Proven track record running and scaling paid acquisition (ideally hands-on experience across multiple apps or products).
• •Deep expertise in Meta (Facebook/Instagram) advertising; familiarity with other channels (Google, affiliate, etc.).
• •Strong analytical mindset—comfortable building attribution models and interpreting complex datasets.
• •Demonstrated ability to lead creative-driven growth strategies (not just media buying). “Growth hacker” mentality: highly experimental, innovative, and constantly testing new approaches.