Senior Director, Brand

Lead global brand strategy and build a high-performing brand team.

• •Lead Neko's global brand strategy and build a high-performing brand team to scale the company's presence across markets including Sweden, the UK and the US.
• •Key Responsibilities Define and launch global brand positioning, visual identity, tone of voice and messaging architecture.
• •Partner with CMO, marketing, growth and product to align brand with performance marketing and funnel.
• •Lead brand strategy for US (New York) market entry and local adaptation.
• •Build ambassador/talent strategy and clinician-led brand storytelling across social channels.
• •Hire and grow the core brand team and establish governance and measurement frameworks.
• •Requirements 15+ years of brand leadership at consumer-facing companies (health, consumer tech, lifestyle).
• •Proven ability to define positioning and translate into culturally resonant creative work.
• •Experience leading creative teams and launching brands in new geographies.
• •Regulatory savvy in health communications and strong cross-functional collaboration skills.