APAC Campaigns & Content Lead

Lead APAC campaigns and content strategy to drive awareness and engagement.

• •You'll own APAC campaigns and content strategy and execution to drive awareness, engagement, and qualified pipeline.
• •You will bring global campaigns and product launches into APAC by working with the local APAC marketing team to bring these campaigns to life.
• •Key Responsibilities Lead APAC integrated campaigns from brief to launch to retro: positioning, messaging, channel plan, asset plan, and timeline management across priority markets.
• •Own the campaign content and assets that brings APAC campaigns to life end-to-end, including: Define the content strategy, narrative, and key messages for each campaign (aligned to global positioning and regional insights).
• •Partner with country/regional marketers to bring a campaign to life in APAC.
• •You will bring the APAC marketing team on your campaign journey and project plan the roll out.
• •Requirements Proven experience leading B2B integrated campaigns and content programs in APAC, with strong judgment on “what works where” across different markets and segments.
• •Excellent messaging and storytelling skills: can turn product value into clear narratives, positioning, and multi-asset campaign copy.
• •Strong program management: can run multi-stakeholder launches with tight timelines, clear briefs, and high-quality deliverables.