Marketing Growth & Lifecycle Analyst - Brazil

Join BlaBlaCar as a Growth and Lifecycle Analyst to manage CRM workflows and social media strategies.

• •BlaBlaCar is looking for a Growth and Lifecycle Analyst to join the BR Growth team.
• •Key Responsibilities Managing end-to-end CRM workflows (Push, Email, WhatsApp) and crafting persuasive copy to drive conversion.
• •Executing the local editorial calendar as part of a broader growth strategy, ensuring social channels support tactical campaigns and brand trust initiatives.
• •Running user-level discount programs and vouchers, focusing on ABCD testing to optimize ROI and minimize cannibalization.
• •Owning the technical setup of in-app messaging (push, inbox message, banners) and campaign tracking within our global MarTech stack (Braze, Talon.One).
• •Measuring channel incrementality and 'uplift' (Cost per PAX).
• •Regularly presenting performance insights to global stakeholders to align on growth playbooks.
• •Requirements Proven experience in Lifecycle Marketing and Social Media management.
• •Strong copywriting skills with a 'growth-hacking' mindset (test-and-learn).
• •Analytical proficiency (ability to interpret cohort data and ROI).