VP, B2B Marketing

Define and lead B2B marketing strategy for Stepful.

• •Stepful is seeking a VP of B2B Marketing to define and lead the company's B2B marketing strategy, scaling from pilot partners to a category-defining talent-pipeline solution for the US healthcare industry.
• •This is a hands-on, build-phase role for a senior marketer who enjoys setting strategy and executing.
• •Key Responsibilities Define and own the B2B marketing strategy, roadmap, and success metrics.
• •Develop and own B2B positioning, messaging frameworks, and value propositions.
• •Lead B2B demand generation strategy, including account-based marketing and content-driven campaigns.
• •Partner with Sales, Product, and other teams to align stakeholders and priorities.
• •Requirements 10+ years of experience in B2B marketing, with a proven track record in product marketing and demand generation.
• •Experience marketing to large healthcare employers.
• •Demonstrated ability to set strategy and own execution, making decisions and tradeoffs.
• •Excellent storytelling instincts and ability to craft strong narratives and positioning.