Growth Specialist

Optimize conversion funnels and user experience for Octopus Energy.

• •Octopus Energy is revolutionizing energy to change the world.
• •We are a passionate team committed to making energy 100% renewable, accessible, and fair for all.
• •We believe in technology and innovation as drivers of change, aiming to transform how the world consumes energy.
• •Key Responsibilities Analyze and audit our conversion funnels to understand where we gain and lose business opportunities.
• •Combine quantitative and qualitative data to identify real frictions in the user experience.
• •Use digital analytics tools, heatmaps, and session recordings to detect improvement opportunities.
• •Requirements 2-4 years of experience in Growth, CRO, CRM, Marketing Automation, or Product Marketing.
• •Proficiency in Google Analytics 4 (GA4) for analyzing funnels, segmentations, and user behaviors.
• •Knowledge of Google Tag Manager (GTM) and conversion event measurement.