About the role
- •Partnerships Lead Location: Remote (US preferred) Employment Type: Full-time About the Role We are looking for a Partnerships Lead to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).
- •This role reports directly to the co-founder running GTM and works closely with the CEO.
- •Key Responsibilities TikTok Ecosystem Partnerships Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM Strategic Account Management Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership Agency & TSP Partnerships Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies Run a referral motion that turns agency partners into a consistent source of net new brand pipeline Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps Activate dormant agency relationships and identify new TSPs to onboard Cross-Functional Leadership Partner with Sales on enterprise pipeline and deal strategy Partner with Reacher Plus delivery on strategic account health and executive relationships Partner with Product on platform-level requests from TikTok and top accounts Report partnership pipeline, account health, and ecosystem signals to the founders weekly Ideal Candidate Profile Required 3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform Track record managing 20+ strategic accounts simultaneously with executive-level relationships Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting Comfortable in a fast-moving startup environment with no existing playbook Strong execution capability (not strategy-only) Preferred Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem) Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.) Working knowledge of the creator economy, affiliate marketing, or social commerce business models This Role Is Not For You If You expect to inherit a playbook