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Director of Product Marketing

Cogent SecurityVulnerability Management company
United StatesDirector
Marketing

About the role

Lead product marketing for an AI-driven cybersecurity product, owning messaging and go-to-market enablement.

  • Founding product marketing leader responsible for messaging, positioning, launches, sales enablement, and customer proof to drive enterprise deals for an AI-native cybersecurity product.
  • Key Responsibilities Define category narrative, differentiation, segmentation, and ICP messaging.
  • Build sales enablement: decks, demo storylines, objection handling, and pricing narratives.
  • Own product launch strategy, web copy, and evaluation/ROI content.
  • Create customer proof: case studies, quantified value, and reference programs.
  • Use AI to accelerate content creation while ensuring accuracy.
  • Requirements 7-10+ years in B2B product marketing with cybersecurity experience.
  • Familiarity with enterprise security buyers and workflows.
  • Proven track record creating positioning, enablement, and launch plans.
  • Excellent writing and ability to explain complex security concepts simply.
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Tech stack

Product Marketing

Match insights

Tech:Product Marketing
Level:Director

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