Director of Product Marketing
Cogent SecurityVulnerability Management company
United StatesDirector
Marketing
About the role
Lead product marketing for an AI-driven cybersecurity product, owning messaging and go-to-market enablement.
- •Founding product marketing leader responsible for messaging, positioning, launches, sales enablement, and customer proof to drive enterprise deals for an AI-native cybersecurity product.
- •Key Responsibilities Define category narrative, differentiation, segmentation, and ICP messaging.
- •Build sales enablement: decks, demo storylines, objection handling, and pricing narratives.
- •Own product launch strategy, web copy, and evaluation/ROI content.
- •Create customer proof: case studies, quantified value, and reference programs.
- •Use AI to accelerate content creation while ensuring accuracy.
- •Requirements 7-10+ years in B2B product marketing with cybersecurity experience.
- •Familiarity with enterprise security buyers and workflows.
- •Proven track record creating positioning, enablement, and launch plans.
- •Excellent writing and ability to explain complex security concepts simply.
Tech stack
Product Marketing
Match insights
Tech:Product Marketing
Level:Director