Program Manager, Digital Engagement

Lead digital engagement strategy to enhance customer lifecycle performance.

• •Lead B2C and client digital engagement strategy across the full customer lifecycle to drive awareness, onboarding, engagement, retention, and lifetime value through personalized, omnichannel experiences.
• •Key Responsibilities Develop and execute comprehensive digital engagement and customer adoption frameworks.
• •Design personalized omnichannel campaigns to drive engagement and retention.
• •Collaborate cross-functionally with product, marketing, and analytics teams.
• •Use data and experimentation to measure and optimize customer lifecycle performance.
• •Requirements Experience in digital engagement or lifecycle program management.
• •Strong analytical and data-driven decision-making skills.
• •Experience with omnichannel marketing, email marketing, and A/B testing.
• •Excellent stakeholder management and communication skills.