CRM Analyst – Retention & Lifecycle

Focus on retention and lifetime value analytics strategy.

• •Neko Health is redefining preventative care with data-driven insights.
• •This role focuses on owning the retention and lifetime value analytics strategy, driving experimentation to improve key metrics.
• •Key Responsibilities Design and implement an end-to-end LTV model with customer profitability segments.
• •Build and maintain retention dashboards (rebooking rate, churn curves, LTV by cohort).
• •Develop a churn prediction model and identify at-risk customers for proactive campaigns.
• •Execute incremental tests on retention messaging and timing.
• •Deliver regular retention insights reports and recommend optimizations.
• •Requirements 8+ years in analytics, with significant experience in retention, LTV, lifecycle, or churn analytics.
• •Expert SQL and Python/R; able to write complex queries and build predictive models.
• •Deep expertise in cohort analysis, survival analysis, LTV modelling, and retention metrics.