Senior Staff, Market Research & Consumer Insights
GoFundMeCrowdfunding company
San Francisco, United StatesLead
Accel
TCV
Greylock
Meritech Capital
Iconiq Capital
Stripes Group
Product
About the role
TL;DR
Lead market and consumer insights strategy for GoFundMe.
- •Join GoFundMe to lead market and consumer insights strategy.
- •Define research roadmap, uncover audience motivations, and shape strategic decisions.
- •Key Responsibilities Define and execute market research and consumer insights strategy.
- •Develop a deep understanding of current and future audiences.
- •Lead audience segmentation, persona development, and behavioral research initiatives.
- •Requirements Equal parts researcher, strategist, and storyteller.
- •Curious about people, deeply connected to culture, and passionate about turning insights into action.
Required skills
User ResearchMarket AnalysisStrategic Planning
Domain expertise
nonprofit
