About the role
Regional brand guardian for WHOOP in the GCC.
- •Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives.
- •Key Responsibilities Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets.
- •Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution.
- •Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations.
- •Requirements 7-10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands.
- •Fluent in Arabic is a must.
- •Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar).
Match insights
Level:Senior