Senior Product Manager, Acquisition

Lead the Acquisition Product Team to drive conversion and LTV.

• •Lead the Acquisition Product Team owning top-of-funnel experiences from content and channel integrations through sign-up and checkout to drive conversion and LTV.
• •Key Responsibilities Own digital acquisition products including CMS (Storyblok), marketing integrations, sign-up wizard and checkout.
• •Lead a cross-functional squad (designer and engineers) through discovery to delivery.
• •Use data, A/B Testing and experimentation to improve conversion and acquisition quality.
• •Develop a 6–12 month roadmap aligned to business outcomes and maximise LTV.
• •Requirements Proven experience in acquisition/growth or top-of-funnel product for subscription B2C/D2C.
• •Strong understanding of funnels, on-site conversion, CAC, LTV and commercial metrics.
• •Highly experienced in A/B Testing and experimentation platforms (e.g., Statsig, Looker).
• •Experience working closely with design and engineering and managing delivery.